Every site must be built with a marketing strategy in mind. Whether you need a new site or redesign, Big Vision Design is firmly committed to building successful websites. Because of that, we incorporate effective marketing strategies within every site we create. Omitting any one of these important components will bring a disappointing return for your investment. Attention must be focused on the following areas, each of which can profoundly affect website success:

Market Research: To make sure your business will be successful, you need to know who your competitors are, why they are successful, and what distinguishes you from them. We concentrate on understanding your business and website goals, then analyze your target audience and research your competitors. The result is a well-defined marketing strategy that lays the foundation for your success.

Design: Website design must communicate the unique message of your site. It should reflect your company goals for that site and draw in potential customers. Good design zeroes in on the target audience and keeps them interested. Read more about the importance of good Web Design.

Navigation: Finding your way around a website is critical. We've all experienced the irritation of being "lost" in a site, wondering where we are, how to get back to another page, or how to find what we were looking for. We never want that to happen on one of our client's sites, so we take great efforts to make sure all content is easy to find and well organized according to the visitor's perspective.

Usability: Good usability means better sales. Usability goes beyond navigation to include an intuitive and logical interface. Big Vision Design has been studying web usability for years and incorporates important usability features in every site we make. We always use some degree of informal usability testing. We also offer more formal usability testing based on your individual needs.

Search Engine Optimization (SEO): Everyone knows the importance of good Search Engine Optimization (SEO). Effective SEO keeps its finger on the pulse of the internet. Search engines continually change their algorithms, new search engines appear, and old ones become less effective. Big Vision Design constantly studies the search engines and we build your pages with clean, spider-friendly code.