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Help For Budget Crunchers

For the hardy do-it-yourselfer, we offer important resources that will help you grow your business online and make the most of your time and talents. Generally, most smaller businesses struggle with finding time to promote their business while still needing to run their business. This is especially challenging for sole proprietorships and LLCs. Budgets are limited, and hiring copywriters, editors, marketers, or graphic artists is simply beyond reach. Here we've compiled some resources that meet the following criteria:

  • Free, inexpensive, or promises a satisfying ROI
  • Make best use of your time
  • Contain vital information critical to your success
  • Help you to do the work as expertly as possible without hiring a professional
Why do we offer these money-saving resources? Aren't we afraid we'll lose business if we help you do-it-yourself?

Not really. For one thing, doing it yourself is a lot more work. If you could afford to pay a professional, then you would. We figure if we can help you with critical information that will contribute to your success, then eventually you will be giving us a call. And if you don't call us? Well, we just like helping people anyway.

The Art of Intrusion by Kevin Mitnick
The real stories behind the exploits of hackers, intruders and deceivers.


INTERNET MARKETING

cover Net Words: Creating High-Impact Online Copy
by Nick Usborne
If you are writing your own copy for your website, then this book is a must read.


cover Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
by Jay Conrad Levinson
Recommended by a friend, this book is ideal for small businesses. Packed with great advice for effective, profit-building marketing both online and offline.


The Nitty-gritty of Writing for the Search Engines: A Special Report by Jill Whalen

If you find that you cannot afford to hire your own website copywriter, you may find the following tools helpful. Jill Whalen is widely respected in the industry and has a no-nonsense approach you will find tangible and refreshing.

Google AdWords: 21 Pay-Per-Click Campaign Secrets Your Competition Doesn't Know by Andrew Goodman

Google Adwords provide a fairly simple way to help your site get noticed in search engine results, yet gives you complete control over costs. But it's important to know how to get the best ROI.

cover 101 Ways to Promote Your Web Site: Filled With Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic
by Susan Sweeney

Internet marketing tips, techniques, and resources.



cover Poor Richard's Web Site Marketing Makeover: Improve Your Message and Turn Visitors Into Buyers by Marcia Yudkin

Planning your first website? This book will guide you step-by-step in compiling the essential ingredients for a successful website. Though the title suggests it is written for those needing a website redesign, we believe the friendly content is so thorough that it will help you get started on the right foot and avoid needing a makeover!



cover How Much for Just the Spider? Strategic Web Site Marketing for Small-Budget Businesses: Strategic Web Site Marketing for Small-Budget Businesses
By Bobette Kyle

A very thorough guide written specifically for small-budget businesses to you
develop a strategic marketing plan for your website that coordinates with your overall business plan.



cover The Pc is Not a Typewriter by Robin Williams

Everyone who ever uses a computer for even the simplest writing task should read this book. Many of us were taught how to use a typewriter but never learned how many of the rules have changed. This book has a great reference for proper use of often misused punctuation as well. Essential for those wanting to look professional.



DESIGN HELP

If you find that you need to create your own business cards, brochures, or other advertising media but can't afford a graphic designer, make sure to read these books. They each take basic layout and design techniques and show you how to easily use them to build your own custom look.


cover The Non-Designer's Design Book, Second Edition By Robin Williams






cover The Non-Designer's Type Book by Robin Williams






cover Design It Yourself Logos Letterheads and Business Cards: A Step-by-Step Guide
by Chuck Green





TIME MANAGEMENT

cover Time Management is an Oxymoron by Maynard Rolston

After some rather hearty recommendations and a chat with the author, I read this book. It was very easy to read since it is written in a story format, so I whipped through it rather quickly. Even though I'm a very organized person, I still found some great tips that will make a huge difference for me. I'm so excited! This is now required reading for every member of my family.



JUST FOR FUN

cover Confessions of a Coffee Bean: The Complete Guide to Coffee Cuisine (Square One Classics) by Marie Nadine Antol

Fascinating book that filled with the history of coffee and its profound effect on world culture. Besides the many interesting facts, the author explains the various types, origins, brewing methods, and ways of evaluating that delicious cup of joe. The last part of the book has lots of recipes for dressing up the smooth, black liquid. A great read for any coffee aficionado!